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SC-5, (ST-17) Sector 15, 3rd Floor, Suleman Centre, Near Brookes Roundabout, Korangi Industrial Area,
Karachi, Pakistan.

+9221 35114323

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The Red Ribbon

The red in the ribbon on either side of the Bake Parlor trademark compliments the company’s true risk taking philosophy and passion for food innovation that has helped us propel to the top of the Pakistani food industry. Bake Parlor is the pioneer in marketing Pasta in Pakistan and is widely accredited for its contribution to creating awareness and in increasing size of the pasta industry over the last two decades through continuous innovation via execution of the blue ocean strategy particularly for its Recipe Mix range.

Old Burgundy Backdrop

The old burgundy backdrop in our logo takes us back to the 90’s era when the Bake Parlor logo was designed with the goal to give the brand the personality it is known for today as one characterized by sophistication. The vision of our company and are current position as market leaders interpret the psychological seriousness and energy that allows us to dream and be ambitious even today.

Golden Wheat Grains

The significance of wheat is love and charity, that embeds in our corporate tradition to nurture and give back to the communities we operate in. Rasul group partners with several non-profit organizations to play its part as a socially responsible company. Rasul group owns the largest flourmills in Pakistan and is one of the biggest wheat consumers in Pakistan. Our quality control over raw material procurement gives us a real competitive advantage.

White Font

White is an inherently positive color and is associated with purity, light, goodness, humility, safety and understanding; traits synonymous with our company’s values and traditions.

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